City Guides

Welcome to the bustling heart of the Big Apple – Midtown NYC! This vibrant neighborhood is a captivating blend of modernity and historical landmarks, where the iconic skyline meets the charm of its diverse communities. From Times Square’s dazzling lights to Central Park’s serene greenery, Midtown New York offers an unforgettable experience for locals and tourists alike. This comprehensive guide will take you through the top things to do in Midtown New York, including must-see attractions, hidden gems, delectable dining spots, and essential tips to navigate this urban oasis like a seasoned New Yorker. So, grab your map, and let’s explore the captivating streets of Midtown NYC!

Exploring Midtown New York’s Top Attractions

Embarking on Midtown NYC’s top attractions promises an exhilarating journey through the heart of the city that never sleeps. Explore NYC from an entirely new vantage point on a Big City Tourism cruise along the Hudson River, or dive into the electrifying ambiance of Times Square, where the neon lights and bustling crowds create an unforgettable spectacle. Midtown NYC beckons with diverse must-visit landmarks, each contributing to a memorable New York experience.


Big City Tourism Freedom Liberty Cruise

Experience the iconic sights of the Big Apple like never before with the Freedom Liberty Cruise. This extraordinary cruise takes you on a breathtaking journey through the heart of New York City, showcasing 12 of its most renowned landmarks. Not only does this tour offer exclusive views of the city that can only be seen from the water, but our knowledgeable guides will give you a unique perspective on the city that you won’t find anywhere else.

As you embark on this Statue of Liberty cruise, you’ll be captivated by the grandeur of the Empire State Building and the enchanting charm of the cityscape that stretches across both banks of the East River. Whether you’re a local seeking a fresh perspective or a visitor eager to absorb the city’s grandeur, this cruise promises a front-row seat to some of the world’s most iconic landmarks.

Best times to visit: Cruises begin at 11 am and run every two hours until 6 pm. 

Tour Highlights: This unforgettable NYC sightseeing cruise takes you by some of the most remarkable sites in New York, including the Freedom Tower, Empire State Building, Statue of Liberty, Ellis Island, Governor’s Island, and the iconic Brooklyn Bridge.

Cost: Starting at $38.99

Empire State Building

Experience the ultimate New York City adventure by visiting the renowned Empire State Building. Take in the breathtaking cityscape from the observation deck, offering panoramic views of Central Park’s bustling streets and tranquil green expanse. In addition to the observation deck, visitors can explore the building’s exhibits and learn about its fascinating history and construction that made it the tallest building in the world for many years. A visit to the Empire State Building is a classic New York City experience not to be missed.

Best times to visit: It is best to visit first thing in the morning or later in the evening to avoid large crowds.

Top Activities: 86th Floor Observatory, 102nd Floor Observatory, 2nd and 80th Floor Exhibits 

Cost: Starting at $38

Rockefeller Center

Step into the heart of Manhattan’s cultural scene at Rockefeller Center. This iconic Midtown New York destination boasts a variety of offerings that invite you to explore and discover. From the timeless elegance of the renowned ice skating rink to the captivating world of live television at NBC Studios, there’s something for everyone. Don’t miss the chance to see artistic treasures at the famed Radio City Music Hall and ascend to the “Top of the Rock” observation deck for an unobstructed view of New York’s skyline. Rockefeller Center’s rich history and dynamic attractions will leave you with a lasting impression of New York’s creativity and vibrancy.

Best times to visit: Any time! There is always something going on in Rockefeller Center, but to catch a fantastic sunset with a view at the Top of the Rock, visit in the evening. 

Top Attractions: Top of the Rock, The Rink, Rainbow Room, Channel Gardens, Radio City Music Hall, NBC Studios

Cost: There are plenty of free options, but if you choose to go to the Top of the Rock or skate on the Rink, there is a fee, starting at $22. 

Blurry taxis drive down 5th Avenue in New York

Shopping in Midtown New York

Shopping in Midtown New York is a unique and must-do experience for any fashion enthusiast. Midtown offers an unforgettable retail therapy adventure From the flagship stores on Fifth Avenue to the bustling street scene in Times Square.

The luxurious fashion houses provide a welcome retreat from the scorching heat, but exploring the area’s vibrant energy is equally as exciting. With a perfect blend of indoor and outdoor activities, Midtown offers an unparalleled refreshing summer experience. Whether you’re looking to shop till you drop or soak up the bustling atmosphere, shopping in Midtown has something for everyone to enjoy.

Fifth Avenue

Embark on a captivating journey along New York City’s iconic Fifth Avenue, where the pulse of urban sophistication meets an array of exquisite experiences. This iconic street is a shopper’s paradise, boasting numerous upscale boutiques and renowned department stores to peruse. Take your time wandering along this historic avenue, and indulge in the latest designer collections or soak up the elegance of the city’s iconic landmarks. Whether you’re seeking high-end fashion or cultural experiences, Fifth Avenue presents an array of offerings to capture your attention. 

Location: Originates at Washington Square Park in Greenwich Village and runs north to the Harlem River at 142nd Street

Featured Stores: Saks Fifth Avenue, Armani, Bergdorf Goodman, Gucci, Henri Bendel

Hours of Operation: Most stores open between 10 and 11 am and close between 5 and 7 pm.

Hudson Yards

Step into the future of urban innovation at Hudson Yards, New York City’s modern marvel that redefines city living. This visionary destination seamlessly merges art, architecture, and urban design to create an awe-inspiring experience. Explore the iconic Vessel, a unique interactive sculpture that offers breathtaking views of the cityscape from every angle. Indulge in world-class shopping at The Shops & Restaurants, where luxury brands and culinary delights converge in a sleek, contemporary setting. From its striking architecture to its vibrant public spaces, Hudson Yards represents the epitome of modern urbanity, inviting you to immerse yourself in a dynamic and imaginative urban landscape.

Location: Between 10th and 12th Avenues from West 30th to West 34th Streets

Store Highlights: Neiman Marcus, Dior, Banana Republic, Madewell, Kenzo

Hours of Operation: Monday-Saturday 10 am-8 pm; Sunday 11 am-7 pm

The Shops at Columbus Circle

The Shops at Columbus Circle is a premier shopping destination in the heart of Manhattan, New York City. Situated at the southwest corner of Central Park, this upscale retail complex offers an array of high-end fashion boutiques, luxury brands, gourmet dining options, and entertainment experiences under one elegant roof. With its stunning architectural design, the Shops at Columbus Circle provide a world-class shopping experience and a vibrant hub for everyone to indulge in fashion, gastronomy, and cultural delights in a truly iconic setting.

Location: 10 Columbus Circle, New York, NY 10019

Store Highlights: Hugo Boss, J. Crew, lululemon, Williams-Sonoma, First Republic

Hours of Operation: Monday-Saturday: 10 am-8 pm, Sundays: 11 am-7 pm

A variety of pizza options in a New York Restaurant

Dining in Midtown New York

Midtown New York is a haven for foodies and epicureans alike. From classic delis to high-end restaurants, there is something for everyone in this bustling neighborhood. Whether you’re in the mood for a juicy steak, fresh seafood, or authentic ethnic cuisine, Midtown has you covered. The area is also home to some of the city’s most iconic dining destinations, making it a must-visit for any food lover. With so many options, it’s no wonder that Midtown is such a popular destination for dining in New York.

Fine Dining in NYC:

Indulging in fine dining in New York City is a lavish experience that transports you into a world of culinary artistry and luxury. The city’s upscale establishments are renowned for their exceptional service, meticulous attention to detail, and exquisite cuisine that pushes the boundaries of gastronomy. While upscale dining can be found throughout the city, areas like Manhattan’s Midtown are particularly brimming with exceptional restaurant destinations.

Local Favorites:

Le Bernardin: A culinary masterpiece in Midtown New York, Le Bernardin is known for its exquisite seafood creations and impeccable service. With three Michelin stars and numerous accolades, Chef Eric Ripert’s establishment offers a refined dining experience that marries the freshest ingredients with innovative techniques. The elegant atmosphere and artful presentation make Le Bernardin a must-visit for connoisseurs seeking a taste of unparalleled seafood gastronomy.

Address: 787 Seventh Avenue, New York, NY 10019

Family-friendly?: No

Attire: Formal

Meal: Dinner

Cost: $$$$

Keens Steakhouse: Keens Steakhouse stands as an institution for a classic New York steakhouse experience. Located in the heart of Midtown, this historic establishment has been serving prime cuts of beef and hearty American fare since the late 19th century. The restaurant’s rustic charm, complete with a collection of clay pipes hanging from the ceiling, harks back to a bygone era that offers an authentic taste of New York.

Address: 72 W 36th St., New York, NY 10018 

Family-friendly?: No

Attire: Formal

Meal: Dinner

Cost: $$$$

Per Se: Nestled in the heart of Columbus Circle, Per Se stands as a beacon of culinary excellence. Helmed by celebrated chef Thomas Keller, this three-Michelin-starred restaurant offers a sophisticated interpretation of contemporary American cuisine. The prix-fixe menu features an variety of meticulously prepared dishes, showcasing the finest ingredients sourced from around the world. With breathtaking views of Central Park and an impeccable dining experience, Per Se is a local favorite.

Address: 10 Columbus Cir, New York, NY 10019 

Family-friendly?: No

Attire: Formal

Meal: Dinner

Cost: $$$$

Eleven Madison Park: Situated in the Flatiron District, Eleven Madison Park is an iconic fine dining establishment that has garnered global acclaim. Chef Daniel Humm presents a seasonal tasting menu that seamlessly fuses modern techniques with a deep respect for classic flavors. The restaurant’s dedication to sustainability and its immersive dining experience, where every detail is meticulously considered, have elevated it to a coveted spot on the culinary map.

Address: 11 Madison Ave, New York, NY 10010 

Family-friendly?: No

Attire: Formal

Meal: Dinner

Cost: $$$$

Casual Eateries and Food Trucks

Exploring the vibrant culinary landscape of casual eateries and food trucks in a bustling city like New York is an adventure in itself. This category offers a diverse array of quick and satisfying dining options that cater to a wide range of tastes and preferences. From bustling street corners to hidden gems tucked away in neighborhoods, casual eateries and food trucks offer a more relaxed and approachable dining experience. Expect a melting pot of flavors, with menus influenced by international cuisines, local ingredients, and creative twists on classic dishes. 

Local Favorites:

Smorgasburg: This iconic food market takes place in various locations across the city, offering a vibrant selection of food vendors showcasing their unique creations. From inventive sushi burritos to delectable BBQ sliders, Smorgasburg is a treasure trove of culinary innovation and local flavors, making it a beloved gathering spot for food enthusiasts.

Address: Citywide 

Family-friendly?: Yes

Attire: Casual

Meal: Lunch and Dinner

Cost: $

The Halal Guys: A staple of New York’s street food scene, The Halal Guys are best known for their mouthwatering gyros and platters loaded with flavorful grilled meats, fresh vegetables, and their famous white and hot sauces. What started as a food cart on a Manhattan street corner has now grown into a beloved franchise with a dedicated following.

Address: Citywide 

Family-friendly?: Yes

Attire: Casual

Meal: Lunch and Dinner

Cost: $

Joe’s Pizza: With its original location in Greenwich Village, Joe’s Pizza has been serving up classic New York-style slices for decades. With its no-frills approach, this legendary pizzeria is a go-to spot for locals and visitors seeking a quintessential taste of the city’s iconic street food culture.

Address: Citywide 

Family-friendly?: Yes

Attire: Casual

Meal: Lunch and Dinner

Cost: $

Ethnic and International Cuisine

New York City’s vibrant and multicultural fabric is beautifully reflected in its diverse array of ethnic and international cuisine. From bustling neighborhoods to hidden gems, these eateries transport diners to foreign places through authentic flavors, traditional cooking techniques, and immersive dining atmospheres. Whether you’re savoring fragrant bowls of Vietnamese pho, sipping aromatic Moroccan tea, indulging in rich Italian pasta, or sampling the spicy delights of Indian curry, you can expect a feast for the senses that celebrates the world’s culinary richness. 

Local Favorites:

Xi’an Famous Foods: This local gem offers a tantalizing introduction to the flavors of China’s Xi’an region. With multiple locations across the city, Xi’an Famous Foods is celebrated for its hand-pulled noodles, spicy cumin lamb burgers, and robust, aromatic dishes that capture the essence of Northwestern Chinese cuisine. The fusion of bold flavors and affordable prices has earned it a dedicated following among food enthusiasts.

Address: Citywide 

Family-friendly?: Yes

Attire: Casual

Meal: Lunch and Dinner

Cost: $$

Momofuku Noodle Bar: Adding a touch of contemporary flair to Midtown’s dining scene, Momofuku Noodle Bar offers a vibrant fusion of Asian-inspired flavors and modern culinary creativity. Helmed by Chef David Chang, this casual yet innovative eatery is famous for its delectable ramen bowls, inventive small plates, and playful twists on traditional dishes. The dynamic ambiance and bold flavors make Momofuku Noodle Bar a popular choice for those seeking a more casual yet memorable dining experience in the city’s heart.

Address: 171 First Avenue, New York, NY 10003, United States

Family-friendly?: Yes

Attire: Casual

Meal: Lunch and Dinner

Cost: $$

Trendy Cafes and Brunch Spots

New York City’s cafes and brunch spots offer a modern and stylish twist on the traditional dining experience, combining chic decor, innovative menus, and a vibrant social atmosphere. These establishments are the go-to destinations for those seeking a leisurely morning or afternoon reprieve, complete with Instagram-worthy aesthetics and delectable culinary creations. Expect to find an array of artisanal coffees, unique tea blends, freshly baked pastries, and creative brunch offerings that often blur the lines between breakfast and lunch. 

Local Favorites:

Two Hands: Nestled in the heart of Manhattan’s Nolita neighborhood, Two Hands is a trendy Australian-inspired cafe that has become a local hotspot for its vibrant atmosphere and wholesome menu. Serving up colorful acai bowls, inventive toasts, and nutrient-packed plates, Two Hands embodies the city’s health-conscious yet indulgent brunch culture.

Address: Multiple locations 

Family-friendly?: Yes

Attire: Casual

Meal: Brunch and Dinner

Cost: $$

Egg Shop: With locations in Williamsburg and Nolita, Egg Shop offers a playful and creative twist on traditional brunch fare, with a focus on—you guessed it—eggs. Their menu features a variety of egg-centric dishes, from egg sandwiches and poached eggs to grain bowls and seasonal sides. The trendy ambiance and inventive flavors make Egg Shop a popular choice among brunch enthusiasts looking for a contemporary dining experience.

Address: 151 Elizabeth St, New York, NY 10012 

Family-friendly?: Yes

Attire: Casual

Meal: Brunch

Cost: $$

Billboard on Broadway in New York City

Midtown New York Nightlife and Entertainment

New York City’s nightlife and entertainment scene pulsates with an electrifying energy that sets it apart as a global hub for after-hours excitement. From live Broadway shows to glitzy rooftop bars and chic lounges, to legendary nightclubs and underground music venues, the city offers an unparalleled range of options for those seeking to dance, socialize, and unwind. Whether you’re sipping handcrafted cocktails with breathtaking skyline views, grooving to the beats of world-class DJs, or catching live performances, NYC’s nightlife promises an unforgettable and ever-evolving experience that caters to every taste and mood.

Broadway Shows and Theaters

Immersing yourself in the dazzling world of Broadway shows and theaters is an iconic New York experience. With its neon-lit marquees and bustling energy, Broadway offers a diverse array of live performances, ranging from dazzling musicals to thought-provoking plays. The Theater District, nestled in the heart of Midtown, is a must-visit destination for both locals and tourists, boasting a rich history and an unparalleled concentration of world-class venues.

List of Top Shows:

  • Hamilton, Richard Rogers Theater, 226 W 46th St, New York, NY 10036
  • Wicked, Gershwin Theatre, 226 W 46th St, New York, NY 10036
  • The Cottage, Stephen Sondheim Theatre, 124 West 43rd Street, New York, NY 10036
  • & Juliet, Stephen Sondheim Theatre, 124 West 43rd Street, New York, NY 10036
  • Sweeney Todd, Lunt-Fontanne Theatre, 205 West 46th Street, New York, NY 10036
  • The Lion King, Minskoff Theatre, 200 West 45th Street, New York, NY 10036

Live Music Venues

New York City’s live music scene is a vibrant and pulsating tapestry that captures the essence of the city’s diverse and creative spirit. From the soulful notes of jazz to the electric energy of rock ‘n’ roll, Midtown Manhattan is a hub for live music venues that cater to every musical taste. These iconic stages have hosted legendary performances by world-renowned artists, making the experience of attending a live concert in Midtown an essential part of any New York visit.

List of Top Venues:

Rooftop Bars and Lounges

Discover a whole new perspective on the city that never sleeps by indulging in the enchanting world of rooftop bars and lounges. With its iconic skyline as a backdrop, this elevated experience offers a touch of glamour and sophistication that is distinctly New York. Sip on handcrafted cocktails while basking in breathtaking panoramic views, as the city’s lights twinkle below. Whether you’re looking for a romantic evening, a stylish place to unwind, or an opportunity to capture stunning photos, venturing to Midtown’s rooftops and lounges is an essential part of soaking in the city’s vibrant energy.

List of Top Bars/Lounges:

Bryant Park full of families in New York

Family-Friendly Activities in Midtown New York

Midtown Manhattan is a treasure trove of family-friendly activities that promise to delight visitors of all ages. From exploring world-renowned museums and iconic landmarks to enjoying whimsical theater productions and scenic park adventures, Midtown offers a dynamic range of experiences that cater to the entire family. Whether you’re marveling at the towering skyscrapers, discovering interactive exhibits, or simply enjoying a stroll through vibrant streets, Midtown ensures that every moment spent together is filled with joy, wonder, and cherished memories.

Intrepid Sea, Air & Space Museum

A captivating blend of history and exploration awaits your family at the Intrepid Sea, Air & Space Museum in Midtown Manhattan. This iconic museum offers a unique opportunity to discover the wonders of sea, air, and space through interactive exhibits, real-life aircraft, and a legendary aircraft carrier, the USS Intrepid. Kids and adults can get up close to historic aircraft, including the Concorde and the Space Shuttle Enterprise. With a mission to inspire, educate, and engage, the Intrepid Museum ensures an immersive experience that sparks curiosity and leaves lasting memories for visitors of all ages.

Location: Pier 86, W 46th St, New York, NY 10036

How long will it take?: 2-3 hours

Best Hours to Visit: 3 pm-Close

Cost: Starting at $24 per person

Bryant Park

Bryant Park is a haven of family-friendly activities and relaxation. This lush oasis offers a perfect blend of recreational fun and tranquil beauty, making it an ideal destination for families. Kids can delight in carousel rides, play in the charming Le Carrousel Gardens, or join various seasonal events such as outdoor movie nights and storytelling sessions. Parents can unwind on the lawn, surrounded by stunning city views, or explore the park’s rich history and architectural features. 

Location: Between 40th and 42nd Streets and Fifth and Sixth Avenues

How long will it take?: 1-2 hours

Best Hours to Visit: 10 am-5 pm

Cost: This is a good free option, but if you choose to ride the carousel, tickets are $4 per person.

The Color Factory

A vibrant and interactive wonderland, The Color Factory in Midtown invites families to dive into a world of hues and imagination. This innovative art experience is designed to ignite creativity and joy in visitors of all ages. As you journey through immersive installations, you’ll find yourself surrounded by a symphony of colors, whimsical exhibits, and delightful surprises. From a ball pit filled with soft, rainbow-hued spheres to interactive rooms that playfully blend art and technology, The Color Factory encourages families to engage their senses and explore the limitless possibilities of color. 

Location: 251 Spring St, New York, NY 10013 

How long will it take?: 1.5-2 hours

Best Hours to Visit: 9 am-7 pm

Cost: Starting at $39/person

New York City skyline at sunset

Where to Stay in Midtown New York

Midtown Manhattan boasts an array of exceptional hotels that offer the perfect blend of convenience, luxury, and access to iconic attractions. From sophisticated high-rises with stunning skyline views to elegant boutique accommodations with personalized service, there’s a lodging option for every type of traveler. Whether you’re seeking proximity to Broadway theaters, Central Park’s tranquility, or the vibrant buzz of Times Square, Midtown’s hotels provide a central base for exploring the city’s treasures while indulging in comfort and style.

Hyatt Grand Central New York

The Hyatt Grand Central New York offers an ideal blend of comfort, convenience, and sophistication for your stay in the city. With its prime location near iconic landmarks like Grand Central Terminal and the Chrysler Building, this hotel serves as a perfect starting point for exploring Midtown’s attractions. Spacious and modern rooms provide a haven of relaxation, while amenities like complimentary Wi-Fi, a fitness center, and an on-site restaurant cater to your every need. 

Location: 109 East 42nd Street, Park Avenue at Grand Central Terminal, New York, NY 10017

Nearby attractions: The Chrysler Building, Empire State Building, Rockefeller Center, and Times Square

Type of hotel: Chain Hotel

Cost: $$$$

Ink 48 Hotel

Located in the dynamic Hell’s Kitchen neighborhood of Midtown Manhattan, Ink 48 Hotel offers a distinctive and stylish escape amidst the city’s vibrant energy. With its prime location near Times Square and the Hudson River, this boutique hotel is a haven for those seeking a blend of urban excitement and a serene retreat. The spacious and artfully designed rooms provide a chic sanctuary, while amenities like a rooftop bar with panoramic views, a 24-hour fitness center, and pet-friendly accommodations ensure a comfortable and indulgent stay.

Location: 653 11th Avenue at 48th, Hell’s Kitchen, New York, NY 10036

Nearby attractions: Big City Tourism, 42nd Street, Intrepid Sea, Air and Space Museum

Type of hotel: Boutique

Cost: $$$

The Muse New York

Discover a world of elegance and charm at The Muse New York, an enchanting boutique hotel nestled in Midtown. Boasting a prime location just steps away from Times Square and the Theater District, this stylish retreat offers unparalleled access to the city’s entertainment and cultural treasures. The Muse’s beautifully designed rooms provide a blend of comfort and sophistication, while amenities like a 24-hour fitness center, a renowned on-site restaurant, and pet-friendly accommodations ensure a delightful and hassle-free stay.

Location: 130 W 46th St, New York City, NY 10036-8501

Nearby attractions: Broadway, Bryant Park, Rockefeller Center

Type of hotel: Budget Friendly

Cost: $$

Navigating Midtown NYC can be an exhilarating adventure for both locals and visitors. With its iconic landmarks, world-class entertainment, and a vibrant blend of cultures, Midtown offers an unforgettable urban experience. Whether you’re captivated by the dazzling lights of Times Square, indulging in Fifth Avenue’s shopping paradise, or savoring the artistic treasures of Museum Mile, this list of things to do in Midtown New York is endless. Let Midtown’s dynamic spirit and endless possibilities shape your next remarkable journey through the heart of New York City.

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